The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.
In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.
The Retail Sales Specialist will visit key accounts in their assigned territory and work with local distributors and distributor sales reps to increase visibility, availability and overall presence of our brands inside assigned territories. The position requires a self- motivated, organized, energetic, and creative person.
The Retail Sales Specialist will report into the Market Manager. The role is based out of Boston, Ma. covering the Boston market and Cape Cod.
Main Responsibilities:
- Achieve explosive revenue growth in assigned retail accounts
- Physically build out both small and large displays using cases of product ranging from 10-35 pounds
- Develop and maintain an organized list of key accounts in the territory
- Develop plans within territory to execute programming given from Vita Coco
- Sell our brand to retailers in coordination with local distributors and brokers
- Call on key decision makers bi-monthly basis to optimize in store availability
- Enhance the business by gaining new points of distribution
- Proper shelf management positions for cold and ambient
- Permanent and paper POS placements and display merchandising
Skills, Qualifications, Education & Experience:
Professional Experience:
- Innovative and creative in approaching accounts and expanding the business
- Ability to formulate account strategies and execute against them
- Professional demeanor in working with coworkers, distributors and consumers
Key Skills & Qualifications:
- Excellent communication and follow up skills
- Ability to lift cases of product between 10-35 pounds
- Strong customer service and problem-solving skills
- Ability to work independently as well as part of a team
Technical Skills Required: Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)
Hourly Rate: $18 to $20
Length of Contract: Memorial Day through Labor Day
Availability: Up to 20 hours per week