The Vita Coco Company is the leading coconut water brand created in 2004 by Co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, Vita Coco has brought coconut water into the mainstream beverage aisle rebranding it as a premium lifestyle drink. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink RUNA; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation (PBC) solidifying its position as a modern beverage platform built for current and future generations. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as harnessing, while protecting, nature’s resources for the betterment of the world and its habitants by creating ethical, sustainable, products that not only uplift our communities but that do right by our planet. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore

The Vita Coco company is searching for a Key Account Merchandiser. The Key Account Merchandiser will visit key accounts in their assigned territory and work with local distributors and distributor sales reps to increase visibility, availability, and overall presence of our brands inside assigned territories. The position requires a self-motivated, organized, energetic, and creative person.

Reporting to the Key Accounts Execution Specialist, this role is based out of Bronx or Harlem, NY. This is a part-time role requiring a minimum availability of 24 hours a week (three 8-hour days). For this role a valid driver's license is required and access to a vehicle on a daily basis.

Main Responsibilities:

  • Follow-up on key accounts opened by the Key Accounts Execution Specialist, ensuring product has been properly ordered and displayed in-store
  • Physically build out both small and large displays using cases of product ranging from 10-35 pounds with appropriate point-of-sale materials, ensuring a premium and compelling execution each time
  • Implement regular sales support visits, helping with voids, out-of-stocks, and direct communication with the Key Accounts Execution Specialist
  • Identify new points of distribution to drive brand growth, collaborating with the Key Accounts Execution Specialist to grow local distribution
  • Provide feedback and market insights to Key Accounts Execution Specialist, helping to outline best practices for the market
  • Maintain an organized list of key accounts in the territory
  • Enhance the business by gaining new points of distribution
  • Proper shelf management positions for cold and ambient
  • Permanent and paper POS placements and display merchandising
  • Be an expert in all things Vita Coco
  • Visit our top stores to reinforce strong relationships
  • Seed product in existing accounts through merchandising and identify potential new accounts
  • Be willing to learn and participate in all aspects of Vita Coco
  • Comply with all Federal, State, and Local laws and requirements


  • Must have a vehicle and possess a valid driver's license. Local travel required
  • Ability to navigate the streets of New York City in a vehicle
  • Excellent communication and follow-up skills
  • Innovative and creative in approaching accounts and expanding the business
  • Ability to formulate account strategies and execute against them
  • Professional demeanor in working with coworkers, distributors, and consumers
  • Ability to lift cases pf product between 10-35 pounds
  • Strong customer service and problem-solving skills
  • Ability to work independently as well as part of a team

Availability: 3 days a week, 24 hours/week 

Job Location: Bronx or Harlem, NY

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $17.00-$19.00 an hour. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.