The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources. 

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore. The Company is Nasdaq-listed under ticker symbol COCO.

Vita Coco is hiring a Sales Finance Associate Manager to report directly to the Revenue Management and Commercial Finance Senior Manager. This role will be based out of our HQ-NY Office; we currently have a 3 days-per-week in-office requirement. This person will work on key projects and innovations at Vita Coco in a highly cross-functional role with visibility to top management. We are looking for an individual who is highly ambitious and interested in working at a fast-paced CPG company.

Main Responsibilities:

  • Develop pricing architecture and specific retailer plans across different channels (e.g. Grocery, Convenience, Drug, Online, Foodservice, etc.). Work will include evaluating promotions, delivering pricing targets, and evaluating competitive pricing
  • Partner with sales team members on detailed volume forecasts to set targets and inform operations of demand needs
  • Collaborate with sales on proposals for retailer new item meetings
  • Work on innovation projects. In this role, you’ll develop financials, pricing, and forecasts on key innovation projects, while partnering with Marketing, Sales, and Operations
  • Partner with Sales on channel strategy work, evaluating which innovations make the most sense for a given channel and where we should place strategic bets
  • Lead projects to take the performance management and planning capabilities at Vita Coco to the next level


  • Bachelor’s degree in Finance or equivalent combination of education and experience.
  • 4-6 years of experience in Finance at a CPG company, including 2+ years either in Sales Finance or Revenue Management
  • Demonstrated ability to complete quantitative and qualitative analysis and financial models
  • Advanced Excel modeling and PowerPoint skills required
  • Entrepreneurial, self-driven, and ambitious; ability to work independently and directly with senior management on key projects
  • Executive leadership career aspirations
  • Passion for the food & beverage space
  • Strong attention to detail

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $105,000-$115,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.