The Vita Coco Company is the leading coconut water brand created in 2004 by Co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, Vita Coco has brought coconut water into the mainstream beverage aisle rebranding it as a premium lifestyle drink. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink RUNA; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT.
In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation (PBC) solidifying its position as a modern beverage platform built for current and future generations. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as harnessing, while protecting, nature’s resources for the betterment of the world and its habitants by creating ethical, sustainable, products that not only uplift our communities, but that do right by our planet. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.
Vita Coco is headquartered in New York City with international offices in London and Singapore.
The Vita Coco Company is seeking a Field Sales Activation Manager to support all its brands in key nontraditional channels across the Eastern Coast of the United States. The ideal Activation Manager will embody the hard-working spirit of our coconut team, bringing an entrepreneurial spirit and relentless enthusiasm to grow our brands one consumer at a time. The Field Sales Activation Manager will be a brand builder with responsibilities leading strategy, implementing local marketing and sales efforts, and acting as a brand educator, building the brand in Food Service, wholesalers, and warehouse clubs (example Jetro) across the East Coast. Reporting to the Director of Market Development.
Main Responsibilities:
•Be the face of The Vita Coco Company, building relationships with accounts, community
partners, and customers to excite them about our brands.
• Develop local and possibly regional relationships with independent food service
accounts, developing their routes to market, executing retail marketing on-premise, and
supporting demos.
• Identify and develop relationships with local independent wholesalers, leading sell-in
and back-end activation support.
• Support local and possibly regional Jetro/Restaurant Depots, forming relationships with
local managers and staff, executing pallet displays/in-store marketing, as well as regular
demos.
Perform regular route rides with different Foodservice distributors, example Sysco, PFG, US Foods across the Eastern USA.
Support Foodservice Distribution team in new market blitzes
• Regular submission and tracking of day-to-day activities against KPIs.
• Attend and participate in regular status calls within company departments and
personnel.
• Responsible for managing and maximizing activation budgets allocated for the market,
submitting monthly expenses and recap reports.
• Manage informational requests and recap key takeaways for management reporting.
Qualifications:
• 2-4+ years’ experience in CPG Wholesale and/or Food Service
• A team player with energy, enthusiasm, and a can-do attitude.
• An organized and task-oriented problem-solver who can think on their feet, take
initiative, and make fast-paced decisions in ambiguous situations.
• Ability to establish strong partner, community, distributor, and salesperson relationships
that drive local market success for our brands.
• Proficient communication, presentation, and computer skills including Microsoft
Outlook, Word, Excel, and PowerPoint.
• Must own a personal vehicle with a valid driver’s license. Local and regional travel is
required, with occasional evenings and weekend work guaranteed. This person will be
willing to do what it takes to bring TVCC brands into the hands of our core consumers.
• Spanish language proficiency preferred
• Must be able to sit or stand for hours at a time and be able to lift/carry 30 lbs.
• Must be able to travel 25-50% of the time based on business needs
At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $45,000-$55,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status,military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.