The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Vita Coco company is searching for a Merchandiser/Sales Support. The Merchandiser/Sales Support will visit key accounts in their assigned territory and work with local distributors and distributor sales reps to increase visibility, availability, and overall presence of our brands inside assigned territories. The position requires a self-motivated, organized, energetic, and creative person.

Reporting to the Senior Director of Market Development, this role is based out of Long Island, NY. This is a part time role requiring a minimum availability of 24 hours a week (three 8-hour days).

Main Responsibilities:

    • Deliver large quantities of product to key accounts in their assigned territory
    • Achieve explosive revenue growth in assigned retail accounts
    • Physically build out both small and large displays using cases of product ranging from 10-35 pounds
    • Develop and maintain an organized list of key accounts in the territory
    • Develop plans within territory to execute programming given from Vita Coco
    • Sell our brand to retailers in coordination with local distributors and brokers
    • Call on key decision makers bi-monthly basis to optimize in store availability
    • Enhance the business by gaining new points of distribution
    • Proper shelf management positions for cold and ambient
    • Permanent and paper POS placements and display merchandising
    • Be an expert in all things Vita Coco
    • Visit our top stores to reinforce strong relationships
    • Seed product in existing accounts through merchandising and identify potential new accounts
    • Be willing to learn and participate in all aspects of Vita Coco


    • Must possess a valid driver's license
    • Ability to navigate the streets of New York City in a vehicle
    • Excellent communication and follow up skills
    • Innovative and creative in approaching accounts and expanding the business
    • Ability to formulate account strategies and execute against them
    • Professional demeanor in working with coworkers, distributors, and consumers
    • Ability to lift cases pf product between 10-35 pounds
    • Strong customer service and problem-solving skills
    • Ability to work independently as well as part of a team

    At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay for this position is $19.00. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

    The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.